Why Reshape exists
Most running plans are written once, for someone else, and never change. You miss a week, come back into the plan where it expected you to be, and the miles pile up faster than your body can absorb them. That’s how runners get hurt.
Good human coaches don’t do that. They look at the week you just had, and they write the next one around it. Reshape is the software version of that idea: a plan that watches what you actually ran, adjusts the load, and rebuilds the week ahead so you keep moving forward without breaking.
Who it’s for
Whether you’re aiming at your first 5K, coming back from an injury, or chasing a marathon PR, the same engine reads your Apple Health history and meets you where you actually are. First-timers get walk-run intervals and plain-language coach notes. Comeback runners get a gentle on-ramp that reads their current fitness before adding load. PR chasers get Jack Daniels’ VDOT pacing, periodization, and the kind of weekly recalibration a human coach would do.
How it’s built
Reshape is a native iOS app. HealthKit data stays on your iPhone. When the plan regenerates, a small amount of anonymous training context (pace ranges, weekly volume, recent run summaries) is sent to Google Gemini to compose the next week inside a training envelope defined by training science, not by a language model. Every workout comes with a plain-language coach note explaining why it’s there.
The privacy page spells out exactly what leaves the device.
Who makes it
Reshape is built by Arjan Works, a one-person studio based in the Netherlands. No co-founder, no ops team, no seed round. When you email hello@reshape.run, it lands with the person working on the app.
What’s next
Reshape is free during the TestFlight beta and will be $4.99 / €4.99 per month when it leaves beta.